Our approach: meet employees where they are.

At Broadcat, we take a behavioral approach to compliance communications and training. That means we try to work with how people actually are, not how we’d like them to be.

We’re realistic about the fact that employees are busy, distracted, and overwhelmed with day-to-day tasks. And we recognize that even when employees want to do the right thing, they often don’t. Not because they’re making a deliberate choice to violate your policies, but because they simply forget or rationalize it in the moment.


We address that by crafting job aids that let employees understand what to do at the right moment, making it clear how compliance and ethics applies to regular job duties like financial approvals, hiring and firing, managing vendors, closing deals, and more.

If you’re into the academic side of compliance, you might call our job aids “precommitment devices” or “accountability debiasing tools” or, if you’re the Temple Law Review, a “behavioral compliance best practice.”

Or, if you don’t read studies all day, you could simply call them really awesome checklists and flowcharts. That’s what your employees will call them.


Who we are

Our job aids are made by a team that only specializes in compliance design, from ex-in-house legal and compliance professionals to multidisciplinary designers who do nothing but think about compliance all day.



Ricardo Pellafone

As Broadcat’s Founder, Ricardo is responsible for setting and obsessively refining Broadcat’s core methodology, approach, and vision of practical, useful compliance.


Director of Operations

Courtney Sander

As Director of Operations, Courtney has the daily task of herding (Broad)cats and executing on Broadcat’s mission of making compliance simple.


Director of External Engagements

Aimee Blanchard

As Director of External Engagements, Aimee is responsible for the strategy behind Broadcat's effort to change the conversation on compliance, including its marketing and external partnerships.


Implementation Lead

Jaycee Dempsey

As an expert corporate compliance generalist, Jaycee is responsible for helping Broadcat customers successfully deploy Broadcat’s tools—and prove the compliance team’s value to the business.


Brand Manager

Ryan Rushing

With 11 years of graphic design, branding, and user experience, Ryan ensures that every visual experience with Broadcat is absolutely delightful.


Senior Designer

Rachel Leite

As a designer for Compliance Design Club and Broadcat for Champions, Rachel applies critical thinking to develop tools for corporate compliance teams.

Xinia Pirkey

Senior Designer

Xinia Pirkey

As a designer for Broadcat’s custom line, Xinia takes the problems of compliance teams and transforms them into elegant solutions.


Custom Jr. Graphic Designer

Kristen Barnett

As a junior designer, Kristen helps execute projects for Broadcat’s custom line—and make clients’ dreams come true.