Our approach: meet employees where they are.

At Broadcat, we take a behavioral approach to compliance communications and training. That means we try to work with how people actually are, not how we’d like them to be.

We’re realistic about the fact that employees are busy, distracted, and overwhelmed with day-to-day tasks. And we recognize that even when employees want to do the right thing, they often don’t. Not because they’re making a deliberate choice to violate your policies, but because they simply forget or rationalize it in the moment.

meet-employees-where-they-are

We address that by crafting job aids that let employees understand what to do at the right moment, making it clear how compliance and ethics applies to regular job duties like financial approvals, hiring and firing, managing vendors, closing deals, and more.

If you’re into the academic side of compliance, you might call our job aids “precommitment devices” or “accountability debiasing tools” or, if you’re the Temple Law Review, a “behavioral compliance best practice.”

Or, if you don’t read studies all day, you could simply call them really awesome checklists and flowcharts. That’s what your employees will call them.

job-aids

Who we are

Our tools are made by a team that specializes in compliance design, from ex-in-house legal and compliance professionals to multidisciplinary designers who do nothing but think about compliance all day.

Ricardo Pellafone

Ricardo Pellafone

Founder

As Broadcat’s Founder, Ricardo is responsible for setting and obsessively refining Broadcat’s core methodology, approach, and vision of practical, useful compliance.

Ricardo has been quoted by former DOJ compliance expert Hui Chen in Bloomberg and mentioned or cited in The Wall Street Journal, Entrepreneur, Compliance Today, Compliance Week, Compliance and Ethics Professional, Life Science Compliance Update, and more.

Don't leave me hanging!
Courtney Sander

Courtney Sander

Director of Operations

As Director of Operations, Courtney has the daily task of herding (Broad)cats and executing on Broadcat’s mission of making compliance simple.

Before joining Broadcat, Courtney worked in a variety of in-house compliance manager functions: training and communications, policies and procedures, hotline and case management systems, internal investigations, and internal reporting and analysis.

I gotta know more!
Aimee Blanchard

Aimee Blanchard

Director of External Engagements

As Director of External Engagements, Aimee is responsible for the strategy behind Broadcat's effort to change the conversation on compliance, including its marketing and external partnerships.

Aimee is a Jill-of-all-trades, combining a background of obsessively precise legal detail and sky's-the-limit business and marketing strategy. At Broadcat, she uses her powers for good: supercharging growth while maintaining Broadcat’s reputation for precision.

I'm hooked, keep talking!
Jaycee Dempsey

Jaycee Dempsey

Implementation Lead

As an expert corporate compliance generalist, Jaycee is responsible for helping Broadcat customers successfully deploy Broadcat’s tools—and prove the compliance team’s value to the business.

With over a decade in higher education, government, and think-tank experience, Jaycee has been active in compliance and ethics in a variety of fields. She’s particularly passionate about behavioral ethics, graphic design, and new technology.

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Ryan Rushing

Ryan Rushing

Brand Manager

With 11 years of graphic design, branding, and user experience, Ryan ensures that every visual experience with Broadcat is absolutely delightful.

Whether it’s screenprinting in his studio, developing his stationery line, or developing the visuals for a political campaign that were described as “a master class in visual political communication,” Ryan’s design shows up outside of work—and assists with his understanding of businesses’ compliance challenges.

Well don't stop now!
Rachel Leite

Rachel Leite

Senior Designer

As a designer for Compliance Design Club and Broadcat for Champions, Rachel applies critical thinking to develop tools for corporate compliance teams.

Rachel has a variety of design experience, from web design and UX to branding and book layouts. She’s even worked as a photographer for family portraits—imagine the outtakes!

Tell me more!
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Xinia Pirkey

Senior Designer

As a designer for Broadcat’s custom line, Xinia takes the problems of compliance teams and transforms them into elegant solutions.

With a passion for visual communication, Xinia also has a brain for business—she previously worked for Bank of America and received a Minor in Arts

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Kristen Barnett

Kristen Barnett

Junior Designer

As a junior designer, Kristen helps execute projects for Broadcat’s licensing products, custom line, and sweet sweet marketing campaigns.

Whether working in customer service at an arts supply store or redesigning articles for an online publication magazine, Kristen is a graphic designer with the heart of an artist. She especially enjoys illustration, branding, and layout work.

This is getting good!