Our approach: meet employees where they are.

At Broadcat, we take a behavioral approach to compliance communications and training. That means we try to work with how people actually are, not how we’d like them to be.

We’re realistic about the fact that employees are busy, distracted, and overwhelmed with day-to-day tasks. And we recognize that even when employees want to do the right thing, they often don’t. Not because they’re making a deliberate choice to violate your policies, but because they simply forget or rationalize it in the moment.

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We address that by crafting job aids that let employees understand what to do at the right moment, making it clear how compliance and ethics applies to regular job duties like financial approvals, hiring and firing, managing vendors, closing deals, and more.

If you’re into the academic side of compliance, you might call our job aids “precommitment devices” or “accountability debiasing tools” or, if you’re the Temple Law Review, a “behavioral compliance best practice.”

Or, if you don’t read studies all day, you could simply call them really awesome checklists and flowcharts. That’s what your employees will call them.

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Who we are

Our job aids are made by a team that only specializes in compliance design, from ex-in-house legal and compliance professionals to multidisciplinary designers who do nothing but think about compliance all day.

Ricardo Pellafone

Founder

Ricardo Pellafone

Ricardo used to be in-house compliance, leading investigations for a sovereign wealth company in Abu Dhabi and a Fortune 500 tech company in California. He has degrees in psychology and law.

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Director of External Engagements

Aimee Blanchard

Aimee is a recovering lawyer with in-house, big firm, and law-clerk experience. Working both internationally and in the U.S., she's served in strategic business and marketing roles. Ask her about the last concert she went to.

Courtney Sander

Director of Operations

Courtney Sander

Courtney is a compliance athlete, having worked in a variety of in-house compliance manager functions. She has a Masters in Applied and Professional Ethics and is a Certified Compliance and Ethics Professional. She’s always up for a trombone-off, particularly if it involves songs sung by Freddie Mercury.

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Design Lead

Ryan Rushing

Ryan is an interdisciplinary designer and front-end developer with experience in branding, digital marketing, and instructional design. He’s also a Certified Compliance and Ethics Professional and the co-host of the Art Funk podcast.

Rachel Leite

Designer

Rachel Leite

Rachel is a Certified Compliance and Ethics Professional fluent in Adobe and Portuguese. Outside of design, she satisfies her curiosity about communication through traveling, reading, and dancing.

Xinia Pirkey

Designer

Xinia Pirkey

Since a young age, Xinia’s passion has been visual communication. When she is not designing, you can find her bowling with her husband, crafting, or pinning her next Pinterest project.