Our approach: meet employees where they are.

At Broadcat, we take a behavioral approach to compliance communications and training. That means we try to work with how people actually are, not how we’d like them to be.

We’re realistic about the fact that employees are busy, distracted, and overwhelmed with day-to-day tasks. And we recognize that even when employees want to do the right thing, they often don’t. Not because they’re making a deliberate choice to violate your policies, but because they simply forget or rationalize it in the moment.


We address that by crafting job aids that let employees understand what to do at the right moment, making it clear how compliance and ethics applies to regular job duties like financial approvals, hiring and firing, managing vendors, closing deals, and more.

If you’re into the academic side of compliance, you might call our job aids “precommitment devices” or “accountability debiasing tools” or, if you’re the Temple Law Review, a “behavioral compliance best practice.”

Or, if you don’t read studies all day, you could simply call them really awesome checklists and flowcharts. That’s what your employees will call them.


Who we are

Our job aids are made by a team that only specializes in compliance design, from ex-in-house legal and compliance professionals to multidisciplinary designers who do nothing but think about compliance all day.



Ricardo Pellafone

Ricardo used to be in-house compliance, leading investigations for a sovereign wealth company in Abu Dhabi and a Fortune 500 tech company in California. He has degrees in psychology and law.

Courtney Sander

Implementation Lead

Courtney Sander

Courtney is a Certified Compliance & Ethics Professional and holds a master’s degree in Applied & Professional Ethics. She was an in-house E&C manager at a World’s Most Ethical Company Honoree and a FTSE 100 company.


Design Lead

Ryan Rushing

Ryan is an interdisciplinary designer and front-end developer with experience in branding, digital marketing, and instructional design. He’s also the co-host of the Art Funk podcast.

Rachel Leite


Rachel Leite

Rachel is fluent in Adobe and Portuguese, and now she's with us, taking on compliance. Outside of design, she satisfies her curiosity about communication through traveling, reading, and dancing.

Xinia Pirkey


Xinia Pirkey

Since a young age, Xinia’s passion has been visual communication. When she is not designing, you can find her bowling with her husband, crafting, or pinning her next Pinterest project.