Your people probably don’t get excited when they hear “compliance training.” And honestly? That’s okay! Training doesn’t have to be a Broadway show or a stand-up comedy special. It does, however, need to be targeted—so that it’s relevant—and engaging in a way that integrates compliance seamlessly into their jobs. This implementation makes compliance training feel less like an assigned chore and more like practical, everyday guidance. If that sounds like a wild daydream you had while scrolling through this year’s helpline reports, then boy do I have a story for you!
Here at Broadcat, we champion approaches that focus on proven training strategies that change behavior. Which brings me to our customer, Terex… Their behavior-based strategies prove that effective compliance training can be engaging, relevant, and thoughtfully structured so it’s part of your culture instead of an extra bolt-on activity. They’ve adopted a dynamic approach that is far beyond traditional e-learning courses, building a truly robust and employee-centric program.
Source: NBC’s Late Night with Seth Meyers via Tenor.com
Before we dive in, though, some background on our featured customer: Terex is a global industrial equipment manufacturer of materials processing machinery, waste and recycling solutions, mobile elevating work platforms (MEWPs), and equipment for the electric utility industry, so workplace safety and quality control are more than just preventing paper cuts and catching spelling errors. Plus, they have all the standard concerns of any other global corporation: cybersecurity, bribery, HR compliance, etc. If these training solutions work for them, it’s a safe bet they’ll work for you, too.
So, how does Terex do it? Let's take a peek at their playbook. 👀
Webinars with live Q&As > Monologues
Terex delivers training as live webinars with interactive Q&A sessions. This isn't just about broadcasting information and taking attendance; it's about fostering genuine engagement—the kind that truly matters.
Why it's effective: We’ve spilled a lot of digital ink on the power of discussion-based training, and here’s why: Simply dropping a chunky PDF into someone's inbox or forcing them through a click-next-to-continue e-learning module rarely sticks. Live Q&A sessions, on the other hand, provide immediate clarification, turning a passive viewing experience into a real conversation. This helps you connect with people and shows you actually care about them getting it. Plus, you can see in real-time what's confusing and fix it then and there.
Think about it. When was the last time you truly absorbed complex information (like how to do your taxes, for example) without the chance to ask clarifying questions? 🤔
Exactly.
The live aspect fosters a sense of accountability and presence. Plus, a fantastic bonus: You can record these sessions so that employees can quickly access the video at a later date, turning a live event into a permanent, searchable resource.
"Our employees appreciate direct access to our compliance team and value the ability to have their specific questions and scenarios addressed in real-time. They also value the live polling questions and case studies to test their knowledge, making the content feel more relevant to their day-to-day work."
Topics are based on evolving risks and requests, not guesswork
Terex doesn't push out generic training on a scheduled rotation of risk topics that might feel arbitrary to employees. Instead, their webinar topics are carefully selected based on identified risks and employee inquiries and requests. Of course there’s a plan, but they're agile enough to make content changes and swap out the subject matter to align with ever-changing business needs.
Why it's effective: You’ve heard me preach the gospel of targeted communication. Why send a memo about data privacy to the entire company if only a specific team is grappling with a new GDPR requirement? Tailoring your message ensures the training is highly relevant and tackles the real, up-to-date needs your people have. By paying attention to what employees are asking about, the training is responsive, immediate, and really hits home. 🎯 It’s not about restating your policies, but providing clear, situation-based guidance that they can use right away.
When teams see that training deals with a problem they're facing or a question they've asked, they stop zoning out and become active participants. It shows that your team is here to help them do their jobs well and the right way. You’re giving them the info they need when they need it, rather than overwhelming them with everything in one shot on an arbitrary timeline.
Continuous dialogue fosters a culture of curiosity
Terex makes it easy for employees to ask questions—before and after the webinars. They even have a dedicated email address just for questions, ensuring that unanswered or follow-up inquiries are addressed promptly.
Why it's effective: This open channel for communication reinforces a core tenet of effective compliance: that it's an ongoing dialogue, not a one-off event. The encouragement to communicate creates a safe space where people feel comfortable asking those potentially tricky questions without feeling silly or judged. As a result, this constant feedback helps Terex understand what's on people's minds and tweak their training to be even better over time.
Also, when employees know their questions matter and will be answered, they're way more likely to speak up and less likely to guess and potentially get it wrong. This continuous feedback loop is invaluable for refining training content and keeping it on-point.
Suggestions are always welcome at Terex! | Source: NBC’s Parks & Rec via Giphy.com
Recap newsletters that reinforce the message
After each webinar, Terex sends out a short and sweet recap in the form of an email newsletter. And here’s a neat trick: the answers to those emailed questions are sometimes incorporated for further clarity and broader benefit.💡
Why it's effective: In the world of compliance, repetition isn't boring; it's essential for retention. Quick, follow-up summaries are like little nudges, giving employees a refresher on the important stuff and pointing them to more resources if they need it. These email newsletters are a clever way to make your messages stick, rather than relying on a single training event to do all the heavy lifting.
A resource library serves as a knowledge hub
Terex maintains a comprehensive resource library packed with webinar recordings, summary articles, job aids, and other ethics and compliance resources (shameless plug: many of these came from us! 😻).
Why it's effective: If your people can’t find the answer, what good is the answer? A well-organized, user-friendly resource library is a non-negotiable enhancement of any mature compliance program. It’s a central hub where employees can quickly find answers to their questions without getting lost in policy documents or guessing who to call (or worse, doing neither).
Basically, it helps folks help themselves. This approach means less work for your compliance team because you’re giving employees a reliable source to turn to whenever questions pop up. A win-win.
"Terex has organized their internal intranet page to include recorded webinars, newsletters, and poster communications. Having this available to team members globally, gives them the access to the information they need whenever they need it."
Champions (Ethics Ambassadors) build a network of trust
Terex has Business Practices Advocates (BPAs) (also known as ethics ambassadors) at each site to post materials in communal areas and deliver messages to their peers.
Why it's effective: We’re always saying how important it is to get leaders and trusted colleagues involved, and Terex shows us why! A peer-to-peer approach is particularly powerful because it spreads the compliance message through people who know and trust each other. And, obvi, people are more likely to listen to someone they know and trust (that’s why we still ask our friends and family for recommendations even though we can easily read the Google reviews). Plus, it shows that knowing and following the rules isn't just something the "compliance people" care about; it's part of how everyone at the company does things.
On the whole, BPAs bring everyone together, make compliance feel more personal, and weave “doing the right thing” into the daily routine. It's a smart way to turn influential employees into your biggest ethics and compliance allies.
Your future self. Crushing it. | Source: The BBC’s Fresh Prince of Bel- Air via Giphy.com
Terex makes compliance a partnership… and you should too!
Terex’s approach to training shows they're serious about building a strong ethical culture together with their employees. They mix things up with live talks, relevant info, easy-to-find resources, and even get employees involved, which is what engagement truly looks like—not gamified policy courses (don’t even get me started on that tangent!). This type of quality engagement, in turn, helps everyone get why compliance matters and makes it feel like a natural part of the job. It's a great example for all compliance teams wanting to level up their compliance training without spending a ton of extra money. Serious kudos to Marisol DiTuri, Terex’s Ethics & Compliance Manager, for making it look so easy!
Want to be considered for a customer showcase blog? Reach out and we'll be in touch.