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Our Ethics-in-a-Box collab with SMQ is here just in time for Ethics Awareness Month:
3 minute read

AI Can Give You Content. But Can It Give You Broadcat?

Are you getting burned out (and bummed out) on AI? Your LinkedIn feed is full of it. Your boss asks in every meeting, "Have we explored AI solutions?" And then there's this nagging feeling that if you're not using AI, you're missing something important. On top of that, you’re staring at that blinking cursor in Word, with a quickly approaching deadline and a list of requests that just... keeps... growing... 

Among all this pressure, the enticing simplicity of typing a few words into a box and having a perfect, ready-to-go infographic sounds pretty great. So, yeah, I totally get the appeal of leveraging AI.

But here's what we've learned after years in this E&C space (and way before this latest tech wave): Creating compliance tools that actually work isn't about finding a shortcut.

It's about understanding people. 🤝

The Truth of That "Magic" Button

It’s okay. Admit it. You've tried AI already.

You opened your AI tool of choice, typed out something like "Create a one-pager on preventing conflicts of interest," and clicked that button with all the hope in your heart.

Now, admit this, too: what came back was... well, fine. 

Gif of Larry David that says "it's a terrible thought, but that's what I think."It’s ok, we’ve all been there! | Curb Your Enthusiasm via giphy.com

A wall of text. Some bullet points. Technically not wrong. But could you hand that to your busiest sales manager and feel confident they'd act on it? Probably not.

So down the rabbit hole you go, starting with refining your prompt: "Make it more visual." Then, "Use simpler language." Followed by: "Now put it in a chart." 

It's like trying to cut hair with kitchen scissors. You might eventually get the job done, but it's gonna be uneven, and you'll spend more time fixing it than if you'd started with the right tool.

And all you’ve really accomplished is becoming an unpaid prompt engineer instead of focusing on the job that needed doing. 

The worst part? It took longer than you expected, and the real uncertainty is starting to set in: Is this stuff even right? Where did the AI pull this info from? Could this content, sourced from who-knows-where, accidentally create risk issues? Is it legally sound? 

Gif of Larry David in a blue jersey saying "fumble!"It was supposed to be so easy! | Saturday Night Live, NBC via giphy.com

Your "quick" solution now needs a full review, and the time you thought you saved just disappeared.

Our Stuff is Different Because It's Crafted, Not Generated

When we create a tool for the Compliance Design Club, we don't start with a prompt.

We start with a conversation.

We talk to compliance officers like you. We pull from our own experiences as in-house professionals. We ask questions. What are employees actually struggling with? What's the one thing a manager needs to know to make the right call at that moment? What will help them feel supported in doing the right thing?

Our content is built with expertise and intention. That's why it works.

📜 It's created by humans, for humans. Actual compliance professionals (yep, that’s us!) review every single piece. We not only fact-check for accuracy, but also vet each item for tone, clarity, and real-world practicality. You can trust it completely, which means you can skip the legal review headaches. AI doesn't have that type of experience or instinct. We do. 

🎨 The design is intentional and strategic. We make complex topics less intimidating; with our tools, all decoration is rooted in psychology. Our shapes are bubbly and friendly, not sharp or brutalist, fostering feelings of approachability. We use a conversational voice because it's relatable and encourages behavior, unlike formal language or the legalese that AI thinks is required for a compliance document. AI designs for aesthetics and stereotyping; we design for comprehension and behavior (and, sure, aesthetics, too, but that’s secondary).

It's grounded in how work actually happens. AI gives you crowd-sourced definitions that lack applicability. We give you targeted risk mitigation and avoidance. We focus on the "why" and "how" because that's what your people need when they're facing a risky issue and trying to figure out what to do. We create task-based tools that are practical and effective, not just glossed-over policy regurgitations.

💭 A final thought on these three topics: AI is trained on volume, but quantity doesn’t necessarily equal quality. Junk in, junk out.

Speed and Quality? Yes, you can have both.

Here's the good news: You don't have to sacrifice speed to get quality.

Remember that goal of having a great training tool quickly? That's where the Compliance Design Club shines. You can grab a ready-made, fully vetted tool from our library, fill in a few quick blanks, and call it a day. The research? Handled. The design? Complete. The legal soundness? No objections, your honor!

Want to slap your org’s logo and colors on there? Our tools are built for the programs you already use (like PowerPoint), so you can simply apply your company's theme and you've got a fully branded, customized piece in minutes. 

It's the speed you want from AI, with the thoughtful, human-centric quality you demand.

Gif of Larry David in a restaurant saying "You know what, I'm feeling a lot better about things."
You, after you start exploring the Compliance Design Club. ☝️| Curb your Enthusiasm, HBO via giphy.com

So yes, you can use AI to create something.

But it won't be Broadcat. 😿

While AI is useful for generating information, Broadcat is useful for connecting with people. And in the world of Ethics and Compliance? That makes all the difference.

Start making those connections by connecting with us here!

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